We build demand engines for B2B companies
Propeller is a go-to-market strategy and execution firm for B2B companies that have product-market fit but lack conviction in how they grow.
If your GTM feels busy, fragmented, or quietly stalling, the problem isn’t effort.
It’s focus.
How We Work
Propeller embeds with your marketing and revenue teams to:
Build demand generation systems that convert all the way through the funnel, not just generate leads at the top.
Optimize every stage, speed-to-lead, qualification criteria, marketing-sales handoff, lead source efficiency, attribution.
Align marketing and sales around one metric: closed deals.
Not MQLs. Not pipeline created. Revenue.
Implement data-driven insights that your team can see but
doesn't have time to act on.
Transfer the playbook so your team owns it after we leave.
We're not here to create dependency.
We're here to build your demand engine and teach your team to run it.
We're accountable for revenue movement in 90 days.
If the funnel doesn't improve, we haven't done our job.
Who We Are
We're demand generation operators who have built revenue engines at B2B businesses in every industry from home services to insurance.
We are not consultants who theorize about demand gen.
We are not an agency that hands you an account manager.
At Propeller, we are operators who build demand engines that generate millions in closed won revenue.
We embed with your team for 6-12 months to build and execute the demand gen strategies that drive revenue through the funnel...not just the top of it.
Who We Serve
We work with B2B companies of all sizes.
Usually, you're:
Hitting aggressive growth targets (30-40% YoY) and current demand gen isn't scaling.
Between CMOs or don't have senior marketing leadership with operator-level demand gen expertise.
Tired of agencies that give you account managers who've never been accountable for a revenue number.
Generating leads but conversion is terrible. Sales complains about quality. Marketing says sales doesn't follow up fast enough.
Nobody's accountable for revenue.
Measured on MQLs and pipeline created, but your board only cares about one thing: closed deals.
What We Believe
We should be measured on closed revenue, not MQLs.
Pipeline that doesn't close doesn't matter. Speed-to-lead, qualification, and full-funnel optimization drive more growth than top-of-funnel volume ever will.
When marketing and sales are aligned on the same metric (deals closed) everything changes.
The best demand gen systems aren't built by agencies running campaigns. They're built by operators who've been accountable for the number, optimizing every stage from first touch to signed contract.
You don't need more advice.
You need operators who execute.
What We've Learned Building Demand Engines
Essays on full-funnel optimization, marketing-sales alignment, and the metrics that actually matter when you're measured on closed revenue.
Lets Talk
If you're a B2B SaaS company scaling demand generation, whether you're a high-growth startup or PE-backed firm moving from $50M to $250M ARR, let's have a conversation.
No sales pitch. Just a conversation about your business, what's working, what's not, and whether we can help.
dustin@propellergtm.com
Dustin Crawford
Founder, Propeller GTM